The BrightTALK for Salesforce connector is a simple out-of-box solution available on Salesforce AppExchange store.
When you publish your content through BrightTALK Channels, you capture demographics, contact and engagement data in one place. With BrightTALK for Salesforce, this information is automatically updated in Salesforce and available for immediate action. Leverage it to gauge purchasing intent and jumpstart smarter sales conversations.
The app also comes with pre-built dashboards that connect sales results with the content viewed by those who closed. This makes it easy to understand the ROI of your content marketing program and demonstrate its value to key internal stakeholders.
Please review our Connector User Guide for more details.
If you have any questions about this process, please contact firstname.lastname@example.org.