Difference between All Time Audience and Total Subscribers

While browsing through BrightTALK channel you may stumble across the fields All Time Audience in the Home Tab and Total Subscribers in the Insight Tab. In this article I will explain the difference. 

All Time Audience - The number of Active "SUBSCRIBED" users in your channel as of this day.

*This number does not include users who have viewed content on your channel in the past but are now unsubscribed.

Total Subscribers - Reflects the total number of users that have subscribed to your channel at any point in time. This number includes any users who have viewed content on your channel and are now unsubscribed. 

Note: If your All Time Audience numbers are lower than your Total Subscribers than that means some users have opted to unsubscribe from your webinar.