Webinar programs see the best success when they are promoted early (3-4 weeks out), and continue through the live day. The majority of your audience will have registered within two weeks of the live event.
If you're presenting a webinar with BrightTALK, the sooner we publish your webinar, the better we can promote it to relevant audiences on BrightTALK. We typically need to publish your webinar at least 3 weeks prior to your webinar start date.
If your webinar is part of a BrightTALK Summit or Series, it will need to get published even sooner to make full use of our Summit/Series promotional emails.