Marketo Advanced Connector Best Practices

 

The following article details best practices and guidelines for leveraging data from your BrightTALK webinars and videos to programs in Marketo. These recommendations will vary from company to company and should be customized to your existing processes.  For getting your connector setup, please see this page.

 

 

Example Lead Source Tracking For BrightTALK:

Example first lead source tracking for BrightTALK leads.  This method is meant to distinguish between different lead products you may have purchased from BrightTALK.

 

Needed Fields:

Field Name

Description

Field Type

BTLK User ID

Unique user ID on BrightTALK

Integer

BTLK Lead Type

Whether it is a “content,” “summit” or “keyword” lead

String



Smartlist:

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Flow:

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Interesting Moment - Engages With Webinar:

The following smart campaign is a template for how you can leverage your BrightTALK data as tokens to create rich descriptions of viewing activity.  This example is for interesting moments.  We also encourage you to apply this data to internal alerts for hot lead behavior.

 

Needed Fields:

Field Name

Description

Field Type

BTLK Activity Type

Registration / Live / Recorded

String

BTLK Webcast Title

Title of your Webinar

String

BTLK Last Activity Date

Datetime field for the last time of engagement with content on your channel

String

BTLK Viewing URL

URL where the webcast engagement occurred. Brighttalk.com or site embedded.

String

BTLK Live Minutes Viewed

Live viewing duration in minutes for this person's engagement with the webinar

Integer

BTLK Recorded Minutes Viewed

On-demand viewing duration in minutes for this person's engagement with the webinar

Integer


Smartlist:

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Flow:

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BrightTALK Community Summit- Lead Engages with Summit
 

The following smart campaign is a template for how to capture leads that attend a BrightTALK Summit that you are sponsoring but do not register for or attend your webinar:

 

Field Name

Description

Field Type

BTLK Webcast ID

Unique ID for every BrightTALK Webcast

Integer

BTLK Lead Type

Whether it is a “content,” “summit” or “keyword” lead

String

 

 

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If you are sponsoring multiple Summits and need to filter the leads by each individual Summit, you can add an additional filter to the Smart List using the field "Lead Context."

 

Keyword Leads

If you have purchased Keyword Leads, the following smart list will allow you to assign them to a Program in Marketo:

 

Field Name

Description

Field Type

BTLK Webcast ID

Unique ID for every BrightTALK Webcast

Integer

BTLK Lead Type

Whether it is a “content,” “summit” or “keyword” lead

String

 

keyword.png

 

The full list of all available fields can be found here.  For any questions about adding and updating fields in your integration please contact support@brighttalk.com. 

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