BrightTALK’s Advanced connector for Marketo allows you to:
- Create new leads from your BrightTALK webinars
- Pass new and existing leads to a Marketo program with the corresponding viewing status (Registered, Viewed Live, Viewed On-demand)
- Pass data points from BrightTALK reports (ex. Channel Subscriber and Webcast Viewing Reports) as custom fields on leads.
- Leverage reporting data for interesting moments and internal alerts
There are 4 easy steps required to setup the connection to Marketo:
Step 1: Authenticate BrightTALK with your Marketo instance
Step 2: Choose the fields to sync
Step 3: Choose the schedule for your data sync
Step 4: Connect to your Marketo Programs
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