BrightTALK Connector - Field Glossary

 

BrightTALK has over 90 custom fields available for Connectors.  Here is a guide on how those fields can be used:

 

 

What do the prefixes (i.e. "Subscribers-") mean?

Standard fields used by all customers

Custom fields used by most customers

Optional fields for specific use cases

 

 

 

 

What do the prefixes mean?

When setting up your "Fields to Sync," you may notice that all BrightTALK fields have a prefix in front of them (i.e. "Subscribers - [Field Name]).  These prefixes indicate when and how often that field gets updated by the Connector.  Here is a list of the different prefixes and how they work:

 

Prefix Name Description
Subscribers These fields update anytime there is a new lead to sync or an existing lead updates their basic contact information (first name, email, etc.).
Webcast Activity These fields update anytime a lead registers for or views a webinar in your channel.  If a lead engages with multiple webinars between Connector syncs, the activity will be sent sequentially (webinar 1, then webinar 2, etc.)
Webcast Attachment These fields update anytime a lead downloads an attachment from a webinar.  If the lead downloads multiple attachments between Connector syncs, the activity will be sent sequentially (attachment 1, attachment 2, etc.)
Survey Response These fields update anytime a lead responds to a Channel Survey.  Information about Channel Surveys can be found here.
Campaign Leads These fields update anytime a lead is added to either a Summit or Intent Lead Campaign.  
Questions These fields update anytime a lead asks a question on a live webinar or live Replay.  

 

 

 

 

Standard fields used by all customers

 

Field Name Field Type Description

BrightTALK User ID

Integer Unique code to identify each BrightTALK lead 

Activity Type

String  The attendance status for a lead on a specific webcast.  Values are: Registration, Live, or Recorded

Webcast Campaign Reference

String Text field used to store the "Campaign Reference" field on all BrightTALK Content.  Used by the Marketo Connector to the store the name of the Connected Marketo Program.

Email

String A lead's email address

Webcast ID

Integer The unique 6-digit ID of a specific webcast. i.e. “123456”

Job Title

 
String
  
A lead's Job Title- this is an open text field on the BrightTALK Registration form 

Company Name

String A lead's Company Name- this is an open text field on the BrightTALK Registration form.
Industry String Picklist value for the industry of the lead’s company - the values can be found HERE
Company Size String A Picklist value for the number of employees at the lead’s company - the values can be found HERE
Job Level String Picklist value for the level of the lead’s job title (i.e. “Director”) - the values can be found HERE

 

 

 

Custom fields used by most customers

 

Field Name Field Type Description
Webcast Title String The title of the webcast the lead engages with
Lead Type String The type of paid lead: Intent, Summit, Content, or Keyword
Referral String The determined source of the lead: “BrightTALK Organic”, “BrightTALK Paid’, or [Blank] (other)
Context Name String Identifies the name of content a paid lead engaged with
Questions - Text String The question the audience member asked
Questions - Answered? String  True/False value- "True" if the live presenter marked the question as "answered."  False if they did not.
Last Updated

String

Date and time of the last activity a lead took in your BrightTALK Channel
Campaign Reference String For the Market Connector: stores the name of the Program connected to a Summit or Intent Campaign.
Live Viewing Duration Integer How long in minutes a lead viewed a specific live webcast
Recorded Viewing Duration Integer How long in minutes a lead viewed a specific on-demand webcast
Total Viewing Duration Integer How long in minutes a lead viewed a specific webcast (both live and on-demand)
Preregistered Boolean Identifies whether or not a lead registered before the webcast went live. Comes through as either “true” or “false”

 

 

 

 

Optional fields for specific use cases

 

Field name Field Type Description
Webcast Status String Whether a webcast is upcoming, live, recorded, or cancelled. Can also indicate if a webcast is set to “private” or “unpublished”
Subscription URL URL The original tracking link that made this lead a subscriber to your channel
Subscription UTM Fields (source, term, medium, content, and campaign) String The individual UTM parameters for the Subscription URL
Subscription Marketo Tokens String The Marketo link token from the Subscription URL
Activity URL URL The tracking link for the most recent activity a lead took in your channel
Activity URL UTM Fields (source, term, medium, content, and campaign) String The individual UTM parameters for the Activity URL
Activity URL Marketo Token String The Marketo link token from the Activity URL
Webcast Presenter String The name(s) of the Webcast Presenter
Webcast Duration Integer The duration of the webcast in minutes
Webcast Start Timestamp String The date and time of the webcast
Created String Date and time of the first activity a lead took in your BrightTALK Channel
Channel ID Integer The unique ID for your BrightTALK channel
Channel Name String The name of your BrightTALK channel
Channel Organisation String The organisation or parent company of the channel the lead is subscribed to
Webcast Activity ID Integer/Number Unique code used for identifying individual lead activities
User Time Zone String The timezone of the lead
Live Viewings Integer/Number An impression count of the number of times a single lead visited the same live webcast
Recorded Viewings Integer/Number An impression count of the number of times a single lead visited the same recorded webcast
Total Viewings Integer/Number An impression count of the number of times a single lead visited the same live or recorded webcast
Attachment Title String The name of the attachment that the lead clicked on
Attachment URL URL The link to the attachment that the lead clicked on
Attachment Type String The type of attachment- is either a link or a file
Live Viewing Access Count Integer/Number The number of times a lead viewed the attachments during a live webcast
Recorded Viewing Access Count Integer/Number The number of times a lead viewed the attachments during a on-demand webcast
Total Access Count Integer/Number The total number of times a lead viewed the attachments (live and on-demand)
First Accessed TimeStamp String The date and time of the first time that attachment was clicked by the lead
Last Accessed TimeStamp String The date and time of the last time that attachment was clicked by the lead
Account Name String

The name of your Demand Central Account

Account Created

 

 String

 

The date your Account was created

Campaign ID 

 Integer/Number

The id of your Summit lead Campaign

Campaign Display Name

 

String The display name for your Summit Campaign
Campaign Reference  String

 

If using Marketo Programs, this will store the name of the Program the Summit Leads are connected to.

Context Name   String

 

The name of the Summit that the lead attended

 Count  Integer/Number

 

The amount of content a Summit Lead has viewed in your Channel

 

Activity/Delivery Date  String

 

The date the leads were added to the Campaign

 

Questions - ID  Integer/Number

 

The id of the Audience question.  Every question asked has a unique id.

 

Questions - Embed URL   String

 

Will always be the same as "Activity URL"

Questions - Embed URL UTM Fields (Source, Term, Medium, Content, Campaign, Marketo Token)   String 

Will always be the same as the "Activity URL UTM Fields"

Comments







Powered by Zendesk