BrightTALK Connector - Field Glossary

BrightTALK has over 70 custom fields available.  Here is a guide on how those fields can be used:

Recommended Fields:

Field name Recommended data type Notes

Email

*required field

String Lead's email address

BrightTALK User ID

*required field

Integer Unique code to identify each BrightTALK lead

Activity Type

*required field

String The attendance status for a lead on a specific webcast. Values are: Registered, Live, or Recorded

Webcast Client Booking Reference

*required field

String Text field used to store the name of the Marketo membership program
Industry String Picklist value for the industry of the lead’s company - the values can be found HERE
Company Size String A Picklist value for the number of employees at the lead’s company - the values can be found HERE
Job Level String Picklist value for the level of the lead’s job title (i.e. “Director”) - the values can be found HERE
Lead Type String The type of paid lead: Keyword, Summit, or Content
Referral String The determined source of the lead: “BrightTALK Organic”, “BrightTALK Paid’, or [Blank] (other)
Lead Context String Identifies the content a paid lead consumed
Webcast ID Integer The unique 6-digit ID of a specific webcast. i.e. “123456”
Webcast Title String The title of the webcast the lead engages with
Last Updated

String

Date and time of the last activity a lead took in your BrightTALK Channel
Live Viewing Duration Integer/Number How long in minutes a lead viewed a specific live webcast
Recorded Viewing Duration Integer/Number How long in minutes a lead viewed a specific on-demand webcast
Total Viewing Duration Integer/Number How long in minutes a lead viewed a specific webcast (both live and on-demand)
Preregistered Boolean Identifies whether or not a lead registered before the webcast went live. Comes through as either “true” or “false”

 

Optional Fields:

Field name Recommended data type to use on Marketo field Notes
Webcast Status String Whether a webcast is upcoming, live, recorded, or cancelled. Can also indicate if a webcast is set to “private” or “unpublished”
Subscription URL URL The original tracking link that made this lead a subscriber to your channel
Subscription UTM Fields (source, term, medium, content, and campaign) String The individual UTM parameters for the Subscription URL
Subscription Marketo Tokens String The Marketo link token from the Subscription URL
Activity URL URL The tracking link for the most recent activity a lead took in your channel
Activity URL UTM Fields (source, term, medium, content, and campaign) String The individual UTM parameters for the Activity URL
Activity URL Marketo Token String The Marketo link token from the Activity URL
Webcast Presenter String The name(s) of the Webcast Presenter
Webcast Duration Integer/Number The duration of the webcast in minutes
Webcast Start Timestamp String The date and time of the webcast
Created Datetime Date and time of the first activity a lead took in your BrightTALK Channel
Channel ID Integer The unique ID for your BrightTALK channel
Channel Name String The name of your BrightTALK channel
Channel Organisation String The organisation or parent company of the channel the lead is subscribed to
Webcast Activity ID Integer/Number Unique code used for identifying individual lead activities
User Time Zone String The timezone of the lead
Live Viewings Integer/Number An impression count of the number of times a single lead visited the same live webcast
Recorded Viewings Integer/Number An impression count of the number of times a single lead visited the same recorded webcast
Total Viewings Integer/Number An impression count of the number of times a single lead visited the same live or recorded webcast
Attachment Title String The name of the attachment that the lead clicked on
Attachment URL URL The link to the attachment that the lead clicked on
Attachment Type String The type of attachment- is either a link or a file
Live Viewing Access Count Integer/Number The number of times a lead viewed the attachments during a live webcast
Recorded Viewing Access Count Integer/Number The number of times a lead viewed the attachments during a on-demand webcast
Total Access Count Integer/Number The total number of times a lead viewed the attachments (live and on-demand)
First Accessed TimeStamp Datetime The date and time of the first time that attachment was clicked by the lead
Last Accessed TimeStamp Datetime The date and time of the last time that attachment was clicked by the lead
Prereg URL URL The URL a lead used to register for an upcoming webcast
Prereg UTM Fields (source, term, medium, content, and campaign) String The specific UTM parameters of the URL a lead used to register for an upcoming webcast
Prereg Marketo Token String The Marketo link token from the prereg URL.
Last Viewing URL URL The last link a lead used to access a specific webcast
Last Viewing UTM Fields (source, term, medium, content, and campaign) String The specific UTM parameters from the Last Viewing URL
Last viewing Marketo Token String The Marketo link token from the last viewing URL
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