BrightTALK Connector for Marketo - Choose the Fields to Sync

Previous StepAuthenticate BrightTALK with your Marketo instance

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To receive leads from BrightTALK, you will need to define the fields that should be mapped to corresponding fields in Marketo.  BrightTALK has pre-mapped the standard system fields that are recommended to be synced, including First Name, Last Name, Email, Job Title, etc.

 

Important: The BrightTALK connector requires you map the following 4 BrightTALK fields

 

Field Name

Description

Field Type

Subscribers - BrightTALK User ID

Unique ID for each BrightTALK user

Integer

Webcast Activity - Activity Type

Registration / Live / Recorded

String

Webcast Activity - Webcast ClientBookingRef

This field stores the value of your event’s Marketo program

String

Subscribers - Email

Email address of BrightTALK user

String

 

There are 50 additional fields available to be included in your sync. For all available BrightTALK fields, see here.

*Remember* Make sure to map your fields to corresponding fields in Marketo of the appropriate data type.

Next StepChoose the schedule for your data sync

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