Previous Step: Choose the fields to sync
BrightTALK allows you to make direct connections between your BrightTALK events and corresponding Marketo programs. You can either create a new program in Marketo via BrightTALK or connect to an existing program.
Leads that engage with your content will automatically be added to the associated Marketo program with the corresponding membership/viewing status:
- Attended On-demand
We recommend setting up a tracking program for each of your BrightTALK webinars.
For more specifics on Marketo program details, please see the following links:
Note: required event with Webinar type
For Marketo practices for updating programs using BrightTALK reporting fields click HERE.