Previous Step: Choose the fields to sync
BrightTALK allows you to create a direct data connection between your BrightTALK events and corresponding Marketo programs. You can either create a new Marketo program via BrightTALK or connect to an existing Marketo program.
Leads that engage with your content will automatically be added to the associated Marketo program with the corresponding membership/viewing status:
- Attended on-demand
Here is an example in the admin section of what this channel configuration looks like:
Remember to apply this channel when creating new program. Here is an example for an example program in Marketo entitled: “Q1 Webinar: Best Practices”
When connecting your programs, make sure you type in the exact syntax of your program name in Marketo. If you change the name of your programs in Marketo you may need to re-establish the sync between your BrightTALK event and Marketo program.
Once you have entered your program name, you will have the option to choose how far back in time you would like to sync the engagement. The blue date will denote when the event was originally created.
Once you have successfully connected to your Marketo program you will see the following confirmation:
If the program was not found (due to incorrect program name, incorrect channel type/name) you will instead see the following prompt:
We recommend setting up a Marketo program for each of your BrightTALK webinars.
For more specifics on Marketo program details, please see the following links:
For best practices on updating Marketo programs using BrightTALK reporting fields, see here.