If you are the Channel Owner or Channel Manager for multiple BrightTALK Channels, you will notice that you have a selectable list of Channels on your BrightTALK Central side-navigation and Home page:
This list of Channels is ordered by the created date of that Channel- starting with the first created Channel (at the top) and ending with the last (at the bottom).
Why is it ordered by created date?
It's a fair question. We actually tested at least 3 different methods for ordering the list before settling on the created date- here's a quick rundown of what we tried and why we ultimately chose created date:
- We initially tried using a recency based ordering system- i.e. by the last webinar scheduled or last used Channel. We ended up not using this method because it caused a shuffling effect on the listing- i.e. nearly every time you loaded it, the order was different, which felt unnecessarily confusing.
- We then tested doing it by alphabetical order. The issue we ran here is that the naming of Channels is ultimately somewhat random- the most used Channel could begin with Z and the last used could begin with A, so ordering by alphabetical, while consistent, is not very useful.
- Finally, we tested ordering by created date. We ultimately settled on this because when we evaluated our customer base, on average the oldest channel was the most-used channel by far. Also, this ordering (unlike the other options) always remains the same- so there is a high degree of consistency and predictability for users.
In the future, we want to look at making this a customizable option- i.e. choose your own order, but have no timeline yet for when we'd implement that.