[BrightTALK Central] Content analytics: How does the Summary Box work?

This "Summary box" is the first box shown on the Content analytics page in BrightTALK Central.  This guide will walk you through what each of the data points means and how they are calculated.

Overview of the blue "stat blocks"

How the "Unique audience" chart works

How the "UTM Source" table works

Overview of the blue "stat blocks"

• Pre-registrations: The unique number of users who registered in advance of the live day for this content.
  
  
• Viewers: The unique number of users who viewed this content either live or on-demand
  
  
• Attendance: The overall % of users who viewed the content (either live or on-demand).  
  
  
• Average minutes viewed:  The average total number of minutes viewed (including live and on-demand viewers).  The bottom "Event duration" number reflects the total length of this content
  
  
• % duration viewed: The average minutes viewed divided by the duration of the content.  
  
  
• Viewer interactions: The total number of questions asked, feedback comments left, attachments downloaded, and votes submitted.

How the "Unique audience" chart works

This chart looks at how your unique audience has changed over time. For example:

• Lead Ron James pre-registers for your content 30 days before the live day.  He would be shown on the grey bar under -30 (on the x-axis).
  
  
• Ron then watches the content live (day 0).  Starting on that day of the chart, he would now only be counted as part of the "Live viewers" light green block moving forward (and no longer be counted in the "Pre-registered but not viewed block").
  
  
• Ron then comes back 30 days after the live event and watches on-demand.  Starting at 30 on the x-axis, Ron would now, moving forward, be counted as part of the "On-demand viewers" dark green bock (and no longer be counted in the "Live viewers" block.

The intended purpose of this chart is to help you track how well you're doing growing pre-registration (before the live day) and then afterwards, how many pre-registrations you manage to convert to viewers.

Note: To avoid the "bars" getting too small, the chart begins to summarize data after the 100th day.

Note 2:  This chart will stop showing new data once the 500th day has passed.

How the "UTM Source" table works

The UTM Source table shows the top 5 sources of traffic for this content, using the "UTM" tracking parameter "UTM_Source."  Credit is attributed by whichever source drives a lead first- regardless of whether the first interaction is a registration or viewing.  While the table generally just shows the raw source value from the URL, there are two summary values provided:

• BrightTALK - Which summarizes all of the different UTM_Source values BrightTALK uses in its promotions under one bucket.
  
  
• No UTM -  Which indicates how many leads came through with no UTM_Source value present in their URL.  For this model, these are considered "Unattributed."

If you need to see more than the top 5 sources of traffic, we recommend downloading a report, which will include the data for every traffic source.