This "Live viewers" box is one of the boxes shown on the Content analytics page. This guide will walk you through what each of the data points means and how they are calculated.
Overview of the blue "stat blocks"
- Live viewers: The unique number of users who watched live. Does not consider whether a lead also watched on-demand or not.
- Average minutes viewed: The average number of minutes viewed live. The number at the bottom represents the total duration of the content.
- % duration viewed: The average minutes viewed live divided by the duration of the content.
How the "Live viewer count" chart works
This chart shows the size of your live audience by minute, starting at -5 (5 minutes before the content begins, which is the earliest an audience member can join). It's useful for seeing where your highest dropoff rate is.
The dark grey line indicates the number of users who exited by the minute.