This "On-demand viewers" box is one of the boxes shown on the Content analytics page. This guide will walk you through what each of the data points means and how they are calculated.
Overview of the blue "stat blocks"
- On-demand viewers: The unique number of users who watched on-demand. Does not consider whether a lead also watched live or not.
- Average minutes viewed: The average number of minutes viewed on-demand. The number at the bottom represents the total duration of the content.
- % duration viewed: The average minutes viewed on-demand divided by the duration of the content.
How the "On-demand viewers" chart works
This chart shows how your on-demand audience is growing by day- starting with the day after the live event. If you're any of kind of on-demand promotion or re-engagement, this is the easiest way to track your effectiveness.
The light grey line indicates the number of users who viewed on-demand by day.