While using the "Advanced" email editor, there are several dozen "merge fields" (sometimes called "tags") that you can use to enhance your emails. These fields will auto-fill certain details in the email such as the user's name, the content they are registering for, and the Channel they are subscribing to. Here is a quick overview of each of those fields and what they do:
Channel fields
Channel fields
Channel fields represent data for your entire Channel- meaning they will mostly be static for each email you send:
| Field Name | HTML Code | Description |
Channel title |
${webcast_channel_title} | The title of your Channel |
Upcoming talks (2) |
${channel_talks} | Shows up to two upcoming content in your Channel. Will show nothing if there is no upcoming content. |
Channel hyperlink |
${webcast_channel_link} | A hyperlinked version of your Channel title. Clicking on it will take the user to your public Channel page. |
Channel URL |
${webcast_channel_url} |
The direct URL to your public Channel page.
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Content fields
Content fields represent data for the specific content the user engages with. For instance, what they registered for or viewed.
| Field Name | HTML Code | Description |
Content details |
${talk_details} | A consolidated view (or "block") of all the details for one specific content- includes the feature image, title, date/time, and duration. |
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Content URL |
${webcast_url} | A direct URL to the public page for that content. |
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${webcast_add_calendar} | Adds a calendar invite file to the email. |
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${webcast_title} |
The title of the content. |
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${webcast_description} |
The description (or "abstract") of the content.
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${webcast_presenter} |
The presenter(s) for the content |
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${webcast_preview_image} |
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${webcast_thumbnail_image} |
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${webcast_datetime} |
The date and time for the content. |
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${webcast_share_mail_url}
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${webcast_share_facebook_url} |
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${webcast_share_linkedin_url} |
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${webcast_share_twitter_url} |
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Lead fields
Lead fields represent data for the specific user that engages with your Channel or content.
| Field Name | HTML Code | Description |
First name |
${user_first_name}
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The first name of the lead. |
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Last name |
${user_last_name} | The last name of the lead |
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${user_company_name} | The company name for this lead. |
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${user_email_address} |
The lead's email. |
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${user_timezone_alias} |
The leads's timezone- useful as a reminder (i.e. we are displaying this in your timezone which is "xxxx")
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${user_link_preferences} |
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${user_link_mybrighttalk} |
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Email preferences URL
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${user_url_preferences} |
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${user_url_mybrighttalk} |
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