How does syndication work?

Syndication allows a channel owner to create a webinar in one channel and then duplicate it in to one or more other channels. The channel that is creating the webinar is referred to as the "originating" channel. While the webinar is available for registration as well as live and on-demand viewing in the receiving channels, the content can only be created in the originating channel. If the originating channel owner decides to unpublish the content or cancel the webinar, the webinar will be removed from the other channels as well.

If you are the channel owner/manager of multiple channels then syndication can be carried out self-service via the 'Syndicate into this channel' option under 'Add content'.


Both channel owners need to approve the syndication for it to be public in the receiving channel. If someone owns both channels, they do not have to go through this approval process or wait for confirmation.

A channel owner can not self-syndicate content that they do not own. To achieve this, you must send a syndication request to syndication_request@brighttalk.com.

Syndication allow channel owners to spread their webinars across many channels therefore allowing increased chances for people to see and grow an interest in your company. We dub these as "Organic Views";  views that open a pipeline for more audience convergence. 

Note: Each Syndicated webinar generates its own report and statistics independent to the channel they are in. In other words, the original webinar owner will not have access to viewer reports should other viewers view their webinar on a different channel.

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