They are viewers who have joined BrightTALK and subscribed to your channel to see your webcasts. They either came directly from the BrightTALK network (organic or paid), or subscribed after being invited to attend by your marketing efforts (direct).
With all BrightTALK channels, you can see the detailed information about the subscribers you brought to your channel including BrightTALK referred subscribers by going to the "Channel reports" tab in BrightTALK Central:
You can download your subscribers by clicking on the "Download report" button below the "Subscriber list" box.
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