Webinar Tags Best Practices

Thousands of business professionals come to BrightTALK searching for relevant content to learn and grown within their industry. Adding relevant tags to your webinars is a great and proven way to grow your organic audience and optimize your content on BrightTALK.


What’s new?

1. You can now add up to 10 total tags (regardless of the number of characters)

2. Once you start typing in a topic, a drop down will appear with the most popular topics to choose from

3. These are the top 2,000 topics in our system, but you can still use others that aren’t in the list. Review the full list (click here)


Tips and best practices for tag optimization

1. Be specific with your keywords to target more appropriate audience, e.g. “Cloud” vs. “Cloud Storage”

2. The Goldilocks Effect 

- Not too broad, not too specific, but somewhere right in the middle 
- No more than 2-word phrases is a good rule of thumb, otherwise it becomes too limiting

3. Consider a variety of keywords that are relevant to the topic and to your audience

- Think beyond what’s already in the title and abstract: for example, if you have a webinar about WannaCry you might include WannaCry as a topic, but also cyber security, data breach, threat intelligence, etc.

4. Need ideas? Review best performing topics by community (attached) and visit Ada's Hot Topics page for real-time visibility into most popular and trending topics on BrightTALK



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