BrightTALK Connector for HubSpot - Getting Started

BrightTALK’s Advanced connector for HubSpot allows you to:

• Create new leads from your BrightTALK webinars
• Pass data points from BrightTALK reports (ex. Channel Subscriber and Webcast Viewing Reports) as custom fields on leads in HubSpot.

There are 3 easy steps required to setup the connection to HubSpot:

Step 1: Authenticate BrightTALK with your HubSpot

Step 2: Choose the fields to sync

Step 3: Choose the schedule for your data sync

Note: Since the below video was recorded, there has been a change to the required fields for HubSpot.  Please see this section of the article for more details

STEP 1 - Authenticate BrightTALK with your HubSpot instance

In order for BrightTALK to create leads in your HubSpot instance, you will need to authenticate your BrightTALK channel with your HubSpot instance.  Here’s how:

1. From the Connectors page in Demand Central, Click the “Authenticate with HubSpot” button
2. This will then take you to HubSpot to confirm the authentication
3. Once confirmed, you will be then sent back to BrightTALK so that you can complete the connector setup

STEP 2 - Choose the fields to sync

To receive leads from BrightTALK, you will need to define the fields that should be mapped to corresponding fields in HubSpot.  BrightTALK has pre-mapped the standard system fields that are recommended to be synced, including First Name, Last Name, Email, Job Title, etc.

Important: The BrightTALK connector requires you to map the following 3 BrightTALK fields

There are 70 additional fields available to be included in your sync. For all available BrightTALK fields, click here.

*Remember* Make sure the corresponding fields in HubSpot are of the appropriate property type

STEP 3 - Choose the schedule for your data sync

Once your lead sync is activated, you will be able to choose the preferred cadence of your sync (hourly, daily, or weekly).

You’ll then be prompted to sync your data for the first time.  

BrightTALK recommends an hourly cadence for optimal performance and timely follow up on your best leads.  Additionally, if you plan to leverage custom reporting fields we suggest initially pushing all data from your channel.