BrightTALK Connector for HubSpot - Getting Started

BrightTALK’s Advanced connector for HubSpot allows you to:

  • Create new leads from your BrightTALK webinars
  • Pass data points from BrightTALK reports (ex. Channel Subscriber and Webcast Viewing Reports) as custom fields on leads in HubSpot.

 

There are 3 easy steps required to setup the connection to HubSpot:

Step 1: Authenticate BrightTALK with your HubSpot

Step 2: Choose the fields to sync

Step 3: Choose the schedule for your data sync

 

 


 

STEP 1 - Authenticate BrightTALK with your HubSpot instance

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In order for BrightTALK to create leads in your HubSpot instance, you will need to authenticate your BrightTALK channel with your HubSpot instance.  Here’s how:

  1. From the Connectors page in Demand Central, Click the “Authenticate with HubSpot” button
  2. This will then take you to HubSpot to confirm the authentication
  3. Once confirmed, you will be then sent back to BrightTALK so that you can complete the connector setup 

 

STEP 2 - Choose the fields to sync

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To receive leads from BrightTALK, you will need to define the fields that should be mapped to corresponding fields in HubSpot.  BrightTALK has pre-mapped the standard system fields that are recommended to be synced, including First Name, Last Name, Email, Job Title, etc.

Important: The BrightTALK connector requires you to map the following 4 BrightTALK fields

 

Field Name

Description

Field Type

Subscribers - BrightTALK User ID

Unique ID for each BrightTALK user

Number

Subscribers - Email

Email address of BrightTALK user

Single-line text

Webcast Activity - Activity Type

Registration / Live / Recorded

Single-line text

Webcast Activity - Webcast ClientBookingRef

Open text field that can be used for lead routing in HubSpot.

Single-line text

 

There are 50 additional fields available to be included in your sync. For all available BrightTALK fields, click  here.

*Remember* Make sure the corresponding fields in HubSpot are of the appropriate property type

 

STEP 3 - Choose the schedule for your data sync

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Once your lead sync is activated, you will be able to choose the preferred cadence of your sync (hourly, daily, or weekly).

You’ll then be prompted to sync your data for the first time.  

BrightTALK recommends an hourly cadence for optimal performance and timely follow up on your best leads.  Additionally, if you plan to leverage custom reporting fields we suggest initially pushing all data from your channel.  

 

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