Pardot Connector: Best Practices

The following article details best practice guidelines for leveraging data from your BrightTALK webinars and videos in Pardot. These recommendations will vary from company to company and should be customized to your existing processes.  For information on getting your connector setup, please see this page.


General FAQs:

How do I set a Lead Source for BrightTALK Leads?

How do I add webinar leads to Pardot Lists and Salesforce Campaigns?


Product Specific FAQs:

How do I add Summit Leads to a Pardot List?

How do I add Intent Leads to Pardot Lists?




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