Marketo Programs: What does the orange “Summit” bar mean?

Previous StepBrightTALK Connector for Marketo - Connect to your Marketo Programs

 

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Webinars that are associated with a Summit Lead campaign are flagged as “Summit” to indicate that there are two types of leads being delivered:

  • Leads that attend your content
  • Leads that attended the Summit ("Summit Leads")

 

When you click "Connect" on these webinars, you'll see an additional option to "Connect Summit Leads."  


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Since these leads did not attend your webinar, you are given the option of either connecting them to the same Marketo Program (as your webinar) or a different Program.  

Please note, in order for this feature to work you'll need to have this field mapped under "Fields to Sync":

Campaign Leads- Campaign Reference String   Text field used to store the name of the Marketo membership program for Summit and Intent Leads

 

 

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