Marketo Programs: What does the orange “Summit” bar mean?

Previous StepBrightTALK Connector for Marketo - Connect to your Marketo Programs




Webinars that are associated with a Summit Lead campaign are flagged as “Summit” to indicate that there are two types of leads being delivered:

  • Leads that attend your content
  • Leads that attended the Summit ("Summit Leads")


When you click "Connect" on these webinars, you'll see an additional option to "Connect Summit Leads."  


Since these leads did not attend your webinar, you are given the option of either connecting them to the same Marketo Program (as your webinar) or a different Program.  

Please note, in order for this feature to work you'll need to have this field mapped under "Fields to Sync":

Campaign Leads- Campaign Reference String   Text field used to store the name of the Marketo membership program for Summit and Intent Leads




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