Marketo: How do I set a Lead Source for BrightTALK Leads?

Leads created by BrightTALK in Marketo will have a default Lead Source of "Web Service API."  We recommend updating this so that you can easily distinguish between leads created by BrightTALK and leads created by other API integrations.  To do this, you can utilize a single, universal Program and Smart Campaign:



Smartlist:

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Flow:

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Once this Smart Campaign is active, any leads created by BrightTALK will have a Lead Source of "BrightTALK."

 

Additional Notes:

-You can use any Program "Type" and "Channel" for this setup

-This Smart Campaign only needs to be set up one time and should be kept separate from your Webinar Programs and Campaigns.  

 

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