Marketo: How I do create Interesting Moments for BrightTALK leads?

 

The following smart campaign is a template for how you can leverage your BrightTALK data as tokens to create rich descriptions of viewing activity.  This example is for interesting moments.  We also encourage you to apply this data to internal alerts for hot lead behavior.

 

Needed Fields:

Field Name

Description

Field Type

BTLK Activity Type

Registration / Live / Recorded

String

BTLK Webcast Title

Title of your Webinar

String

BTLK Last Activity Date

Datetime field for the last time of engagement with content on your channel

String

BTLK Viewing URL

URL where the webcast engagement occurred. Brighttalk.com or site embedded.

String

BTLK Live Minutes Viewed

Live viewing duration in minutes for this person's engagement with the webinar

Integer

BTLK Recorded Minutes Viewed

On-demand viewing duration in minutes for this person's engagement with the webinar

Integer


Smartlist:

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Flow:

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Additional Notes:

-You can use any Program "Type" and "Channel" for this setup

-This Smart Campaign only needs to be setup one time- do not clone it.

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