If you are using HubSpot's integration with Salesforce in conjunction with the BrightTALK Connector for HubSpot, you can use a Workflow to add leads to a Salesforce Campaign with the correct status.
Below is a template that utilizes the custom field "Activity History" to both enroll and re-enroll the leads in the workflow. Activity History has three potential values:
-Registered for [Webcast Title]
-Viewed [Webcast Title] Live
-Viewed [Webcast Title] On-Demand
- The "No" branch on the "Registered for..." action is critical. This will ensure that only leads from this specific webinar are added to your Salesforce Campaigns.
- The second screenshot notes the "Re-enrollment" criteria which is also critical for making this Workflow operate correctly. To set the re-enrollment criteria, click on the "Enrollment Criteria" box in your Workflow, then select "Change re-enrollment options" on the right-hand side.
- This method uses Webcast Title. If you'd prefer to use Webcast ID, please see this article.