Pardot: Tracking Webinar Attendance

As of May 16th, 2019 BrightTALK Webinars can easily be tracked in Pardot using the "Activity Message" field. 


This field should be created in your Pardot instance as a "Text" field, with the option "Record and Display Multiple Responses" checked and then mapped in your BrightTALK Demand Central Account:



This field passes the following values:

-Registered for [Name of your Webinar]

-Viewed [Name of your Webinar] Live

-Viewed [Name of your Webinar] On-Demand


You can then report on BrightTALK webinars at any time using a Dynamic List. Below is an example Dynamic List of all leads who registered for "Kubernetes in the Cloud":






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