You can tag in the content you would like to promote in your BrightTALK paid lead campaigns within Demand Central. In order to do this, go to the campaigns tab then ‘visit Demand Central Campaigns’. This will take you into the backend of Demand Central.
Note: In order to tag in content it will first need to be scheduled in on the Content tab within your channel.
Within the Demand Central portal you will be able to see any campaigns that you have run on BrightTALK. Find the campaign you would like to add the content to and click details.
On the Overview page you will get a breakdown of the campaign parameters, CPL and filters that you have purchased.
From here go to the Content option in the top right. This is where you will be able to add in the content that you would like to promote. Click ‘Add Content’.
Note: If you have multiple channels, please make sure to select the right one before you select the webcast.
Select the webcast and click confirm.
Once you’ve tagged in content to your program, please email your CSM to ensure that they know you’ve tagged in content and they can ensure that your program is ready for promotion.
Note: You cannot delete content from your package, you will need to contact your CSM to remove a piece of content from your package.