If you are using our Advanced Marketo Connector and receive the below error message, please follow the steps in this article to resolve:
Step 1: Check the "Campaign Reference" Field for that Webinar
The way BrightTALK connects your webinar to your Marketo Program is by storing the name of the Marketo Program in the Campaign Reference field. If the name populated in that field is not a valid Marketo Program, you will receive this error message.
To fix this, either remove the value in the Campaign Reference field or change it to a valid Program name.
Step 2: Check the Marketo Program "Type"
Webinars can only be synced to an "Event" Type Program in Marketo and Intent Lead Campaigns can only be synced to a "Default" Type Program. If the Program you are trying to Connect to is not the correct type, you will receive this error message. To fix, change the Program (in Marketo) to the correct type.