Important: As of July 3rd, 2019 Integrate has built a new integration for BrightTALK that is built directly into their platform. This article does not apply to that integration- if you wish to use that Integration, please contact Integrate support directly.
BrightTALK can automatically pass leads to your Integrate Source using an HTTP POST URL. Please follow the below steps in order to get set up:
Establishing a Connection
In order to establish a connection between BrightTALK and Integrate, you'll first need to go into Integrate and find the unique POST URL for your Source. This can be found under the "Delivery" section:
Copy down your POST URL and return to BrightTALK. From the Connectors page of your Demand Central account, click "Connect" on the Channel you wish to use and select "Connect" under the box labeled "POST Connector." Then enter your credentials as shown below and click "Continue Setup."
Note: The third option "Sync only paid leads" is optional- when selected, this Connector will only pass leads from your paid lead Campaigns (excluding all Organic and Direct traffic).
Mapping Your Fields
Once you've established a Connection, you can begin identifying the fields you need BrightTALK to update. Select the BrightTALK field you need on the left, and enter the name of your Integrate field on the right. For a full list of available BrightTALK fields, please see this Field Glossary
Note 1: In addition to mapping Email, we highly recommend mapping BrightTALK User ID, Activity Type, and Webcast ID as these are critical fields for tracking your BrightTALK webinar performance. If you have not created them in Integrate yet, please do so in order to complete this step.
Note 2: The values on the right (your Integrate field names) should use the values under the "Field" column in your Integrate Source:
Adding Custom Value Fields (optional)
Custom Value Fields are hard-coded fields that you can include in your sync. For instance, if you have a field called "Lead Source" and you need every lead BrightTALK sends to include that field with the custom value "BrightTALK," you can set that up like this:
Determining a Sync Schedule
Once you've saved your field mappings, you will see an option to select a preferred sync schedule (either hourly, daily, or weekly). Select one of these options, determine how far back you'd like to sync data, and click "Activate Sync."
Once that's activated, data will begin syncing to Integrate based on your selected schedule. If you need to make adjustments to this Connector, you can do so at any time from your BrightTALK Demand Central Account.