Please Note: As an independent website with our own measuring and tracking in place, BrightTALK may change, update, or discontinue these tracking codes as we see fit and is not obligated to give Clients notice when we do so. As a result, we strongly recommend against setting up any kind of specific tracking related to our codes. Please also note that we do not guarantee that all leads we provide will have tracking codes nor are we able to customize our own tracking codes on a per Client basis.
In addition to supporting client-generated UTMs, BrightTALK also uses our own UTMs for tracking activity from our emails and our website. This article will give a quick overview of some of the UTMs we use and what they mean.
Common "UTM_Source" Values
| Value | Description |
| brighttalk-transact | Attribution for our reminder emails that go out after a lead engages with a webinar |
| brighttalk-portal | Attribution for leads that came directly through our website |
| brighttalk-recommend | Attribution for leads that engaged with a recommendation email. |
| brighttalk-promoted | Attribution for a lead that engaged with promoted content. |
Common "UTM_Medium" Values
| Value | Description |
| The lead engaged through a BrightTALK email | |
| web | The lead engaged through the BrightTALK website |
Common "UTM_Campaign" Values
| Value | Description |
| webcasts-search-results-feed | The lead came through the search engine on BrightTALK.com |
| my_subscriber_weekly_email | The lead came through BrightTALK's weekly "Monday" email. |
| network_weekly_email | The lead came through BrightTALK's weekly "Wednesday" email |
| followup | The lead came through BrightTALK's follow-up email. |
| knowledge-feed | The lead came through the "Knowledge feed" on BrightTALK's website. |
| player-page | The lead came through the "Player page feed" next to a webinar on BrightTALK's website. |
UTM Term and UTM Content
These two parameters vary tremendously, as they are used to track individual interactions on a piece of content. Depending on the level of tracking required, BrighTALK may use one of these parameters, both, or neither.
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