Note: For most use cases, we recommend using our dedicated Pardot Connector which you can find here. This is an alternative option in case that Connector does not meet your use case.
BrightTALK can automatically pass leads to a Pardot form handler using our POST Connector. Please follow the below steps in order to get set up.
Establishing a Connection
To set up the integration you'll first need to create a form handler in Pardot for BrightTALK to connect to. This can be done by following the steps in this guide.
In addition to including basic contact fields (email, first name, etc.), we also recommend adding the following fields to your form:
|BrightTALK User ID||Unique ID for each BrightTALK user|
|Activity Message||Passes through a unique string for each webinar activity. The output format is "Registered for [Webinar Title]", "Viewed [Webinar Title" On-Demand, or "Viewed [Webinar Title] Live"|
Once you've built your form handler, look for the field titled "Endpoint URL" and copy down that link:
Note: We support both http and https- so that parameter is entirely up to you. To understand the difference between those two options, please see this article.
Once you have the URL, please also make sure you also copy down the name of your form handler fields (on the left hand side). You'll need those to complete the setup:
Once you have that information, return to BrightTALK to finish the setup. From the Connectors page of your Demand Central account, click "Connect" on the Channel you wish to use and select "Connect" under the box labelled "POST Connector." Then enter your credentials as shown below and click "Continue Setup":
Note: The third option "Sync only paid leads" is optional- when selected, this Connector will only pass leads from your paid lead Campaigns (excluding all Organic and Direct traffic).
Mapping Your Fields
Once you've established a Connection, you can begin identifying the fields you need BrightTALK to update. Select the BrightTALK field you need on the left, and enter the name of your Pardot form field on the right. For a full list of available BrightTALK fields, please see this Field Glossary
Adding Custom Value Fields (optional)
Custom Value Fields are hard-coded fields that you can include in your sync. For instance, if you have a field called "Lead Source" and you need every lead BrightTALK sends to include that field with the custom value "BrightTALK," you can set that up like this:
Determining a Sync Schedule
Once you've saved your field mappings, you will see an option to select a preferred sync schedule (either hourly, daily, or weekly). Select one of these options, determine how far back you'd like to sync data and click "Activate Sync."
Once that's activated, data will begin syncing to your Pardot form handler based on your selected schedule. If you need to make adjustments to this Connector, you can do so at any time from your BrightTALK Demand Central Account.