With the launch of our new "Intent Lead" and "Insights" products, BrightTALK now provides two new metrics for measuring the engagement of a lead. Here is a quick breakdown on how these two scores work:
How we measure "Account Intent Score"
BrightTALK's Account Intent Score ranges from 0-100. Only the most engaged companies receive a score for engagement on the topics selected. The score is calculated based on the engagement levels by people from this company. The score can also be increased by a 'surging effect' - this is when the last 30 days of engagement on the topics selected is significantly higher than the previous 90 days of engagement.