Intent leads are a subscription based product that provide the most engaged leads from the BrightTALK database on a monthly basis. These leads are engaging with topics that your team has provided BrightTALK. There are some additional considerations when mapping these leads as they are not channel subscribers and may require different routing on your MAS
Summit Leads are leads who have engaged with an overall Summit your organization participated within but may not have become subscriber in your BrightTALK channel
You will want to map additional fields to ensure the leads are being sent to your MAS with the correct actionable information :
|Campaign Display Name||String||The display name for your Summit or Intent Lead Campaign.|
|Context Name||String||The name of the Summit that the lead attended or the Topic an Intent lead engaged with.|
|Intent Lead Score||String||The Intent Score of the lead. For more information about how Intent Scores are calculated, please contact your Customer Success Manager.|
Routing & Lists:
You may want to handle Intent and Summit leads a bit differently. Here’s some MAS specific documentation on how to do so:
Pardot - How Do I Add Intent Lead to a Pardot Lead List
Hubspot- HubSpot: How do I add Intent Leads to a HubSpot List?
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