How do I map Intent / Summit leads?

Background:

Intent leads are a subscription based product that provide the most engaged leads from the BrightTALK database on a monthly basis. These leads are engaging with topics that your team has provided BrightTALK. There are some additional considerations when mapping these leads as they are not channel subscribers and may require different routing on your MAS

Summit Leads are leads who have engaged with an overall Summit your organization participated within but may not have become subscriber in your BrightTALK channel

Field Mapping:

You will want to map additional fields to ensure the leads are being sent to your MAS with the correct actionable information : 

Routing & Lists:

You may want to handle Intent and Summit leads a bit differently. Here’s some MAS specific documentation on how to do so:

Pardot - How Do I Add Intent Lead to a Pardot Lead List

Hubspot- HubSpot: How do I add Intent Leads to a HubSpot List?

Eloqua - Eloqua: How to Sync Summit and Intent Leads