How is my presentation promoted on BrightTALK?

BrightTALK promotes to our audience with both organic and paid tactics. Our organic tactics are based on the settings you select and the tags you add. We do have paid tactics which are available to purchase. If you would like to purchase these tactics, please let your Events Manager know. 

Direct email promotions - Paid only 

Targeted emails of your content to in-filter users viewing relevant content. If you are interested in purchasing direct email promotions, please let your Event Manager know. 

Weekly update & recommendation emails - Organic and Paid

BrightTALK sends out a Weekly digest of recently published, now available on-demand and live content, based on a user’s interests and viewing behaviour. To make sure your content is included in these, click on the “Settings Tab”. 

Then on the left-hand side, click on the “BrightTALK email service” tab.

Scroll to the bottom of the page, in the BrightTALK weekly updates make sure this is turned on.

Native Ad Placements 

BrightTALK promotes your content in personalised feeds on the right-hand side of every webinar.

BrightTALK also promotes your content on each user’s Knowledge Feed, which is based on what each user is searching for and relevant content.

If you would like your content to appear at the top of these lists, please contact your Events Manager.

Search & Topic Pages - Organic

Tagging your content with relevant keywords allows BrightTALK’s AI to use the recommendation engine to distribute your content to people that are viewing similar topics as your webinar. 

To add or modify your keywords, click on the “Content tab” and then scroll down to the tag section.