BrightTALK provides a leads phone number in 3 different formats. Fields can be mapped in any combination and are available on all BrightTALK Connectors.
|Phone||String||The original number ('raw') as entered by the user at account creation|
|E.164 Format||String||Internationally recognized standard phone number format, compatible with all CRM’s and speed dialers, Example: +15555555555|
|International Format||String||Readable format, with parentheses and dashes. Example: +1 555-555-5555|
In addition, BrightTALK also provides the type of phone number.
Provides the number type for those explicitly defined as being for fixed-line or mobile phones. Example: FIXED_LINE
Does the phone number include the country prefix for international leads?
Yes. BrightTALK's phone number validation provides the country prefix for international leads
Why are the values for e.164 or international format sometimes blank?
When parsing, BrightTALK’s phone number validation does its best to extract a phone number out of the given input string. Sometimes, when a valid phone number cannot be extracted, the values for e.164 and international format come through as blank.
For example: Some people have phone numbers that do not belong to the country they live in. This applies particularly to mobile numbers, but may also be true for VoIP numbers.
To ensure that at least 1 phone number comes through, it is strongly advised that the original number is always mapped. It could be the only method to obtain a phone number in some cases.
Why does the number type sometimes say ‘FIXED_LINE_OR_MOBILE’?
Certain countries' mobile and/or fixed line ranges may overlap, which can make accurate identification impossible without additional and explicit context such as a mobile prefix. We rely on this prefix being present to correctly identify the phone number type. For example: Mobile numbers in the United States use the same area codes as fixed lines, where as mobile numbers in Germany have dedicated mobile prefixes.
I’m using ‘Integrate’ to validate my leads. Which format should I use to increase my validation success?
While Integrate can validate all of BrightTALK’s phone number data, the e.164 format is recommended for best success.
I’m using a speed dialer to call my leads. Which format should I use?
The e.164 format is compatible with all speed dialers and should be used here.