BrightTALK now provides 4 additional data fields on its webinar lead reporting. These are activated on downloadable reports and on the Connector integration, free of charge.
On the Connector integration, please map these new fields so data can sync with your Marketing automation system. For instructions how to do this please click HERE
On downloadable channel and campaign reports this will be automatically activated.
Note: On some fields the values we send through have changed. Please find the new values HERE.
New Fields
|
Field Name |
Field Type |
Description |
|
Job function |
String |
Pick list value for the job function of the lead - the values can be found HERE |
|
LinkedIn profile |
String |
A text field to store lead’s LinkedIn profile URL |
|
Company revenue |
String |
A text field to store a lead’s companies revenue |
|
State / Region (global) |
String |
A text field to store a state and region for countries worldwide, including US and Canada. For more info on this see FAQ. |
FAQs
Will the new fields be available on all the BrightTALK Connectors?
Yes, the new fields will be available on all Connectors.
I already mapped the 'State/Region' field. What's different to 'State/Region (global)?
The existing 'State/Region' field does only provide this for US and Canada leads.
Please map the new field 'State/Region (global)' to also receive this for international leads.
Note: This field will provide data for US/Canada leads as well.
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