With the launch of the "Virtual Events" area in BrightTALK Central, for the first time, there are two dedicated reporting areas for Virtual Events. This support article will provide an overview of both of those areas and how you can best understand the data they provide.
How can I access my Virtual Event reports?
1. From your BrightTALK Central Account, click "Virtual Events" on the left-hand navigation
2. Find your event and click the "Manage" button next to it (note: if you can't find your event, make sure you are not filtering by "Status" on the right-hand side).
3. You will now be on the "Overview" page for Virtual Events and can access the two report types:
- The "Dashboard" can be viewed directly from this page and provides a summary of your Event activity (highlighted in blue below).
- The "Event reports" area can be accessed by clicking the tab on the top bar (highlighted in red below).
How does the "Dashboard" work?
The "Virtual Event" Dashboard represents a summary of the reporting data for your event to date and updates roughly every 5-10 minutes. Here is an overview of each box:
- Sessions: The total amount of Talks, Replays, or Videos in your Virtual Event across all categories.
- Categories: The total number of categories in your Virtual Event.
- Pre-registrations: The unique number of pre-registrations for your event. For example, if a lead registers for five sessions in your event, they would only be counted once in this number.
- Viewers: The unique number of viewers (either live or on-demand) for your event. For example, if a lead views three sessions live and two sessions on-demand, they would only be counted once in this number
How do the "Event reports" work?
The "Event reports" area allows you to download a CSV report of the leads and activities who registered or viewed sessions in your Event. There are three types of reports available and all three support either downloading by "category" or downloading for the whole event ("all"). The three types are:
- Attendee list: If you are looking for just a unique list of every lead that registered or viewed your Event, this is the correct report to download. Since this report is not specific to any particular session, it will not include things like which sessions they registered for. A full list of what fields are in the report and their definition can be found here.
- Activity report: A summary report of each lead's activity on each session. For instance, if "user A" registered for 5 sessions you should expect to see them 5 times in that report. Any subsequent activity such as viewing times, questions asked, etc will then be summarized in that same row. A full list of what fields are in the report and their definition can be found here.
- All activities log: The most granular report type as it will provide a log of every activity a lead takes on a session in your Virtual Event- for instance, if "user A" asks 3 questions, you would expect to see 3 rows in the report. As a result, in addition to the standard filtering options, we provide the following activity drill-downs:
Option Example Pre-registrations If User A registers for three sessions, you should expect to see three rows for that user. Live Views If User A views five sessions live, you should expect to see five rows for that user. In addition, it's possible they could also view the same session live multiple times (i.e. if they refresh their browser). That would also be counted as a separate live viewing on a new row. On-demand views If User A views five sessions on-demand, you should expect to see five rows for that user. In addition, it's possible they could also view the same session on-demand multiple times. Those would also be counted as separate on-demand views on new rows. Questions If User A asks three questions in Session 1 and two questions in Session 2, you should expect to see five rows in the report. Feedback If User A asks leaves Feedback or a Rating in three different sessions, you should expect to see three rows. Attachments If User A downloads or clicks five attachments in session 1, four attachments in session 2, and two attachments in session three, you should expect to see 11 rows. Votes If User A responds to two poll questions in session 1 and three poll questions in session 2, you should expect to see five rows.
A full list of what fields are in this report and their definition can be found here.