Step 1: Allow the "FastPass Token" property to be used in Eloqua Emails
Note: This step only needs to be completed once on the initial setup of FastPass.
In Eloqua, hover over the design editor navigation item, find "Components", then click on "Field Merge":
On the Field Merge screen click the "New" button (which should be in the upper right) and populate the popup window with this information and save:
Step 2: Find the "Event URL"
Find and copy down the "Event URL" for the content you are wishing to promote. This is the link to the public page for your Talk, video, or Replay. If you are not sure where this is, follow these steps:
- Go to your BrightTALK Central account
- From the side navigation, select "Channels" and click on the Channel where your content is.
- Click on "Manage" next to the content you want to promote.
- On the following page, click the link for "Event URL." This should give you a link that looks like this:
Step 3: Add the FastPass token to the URL
Now, from the Eloqua Email editor:
1. Insert the above link into the email as either a hyperlink, link, or button
2. Add "&bt_tok=" to the end of the URL
3. Then insert the "FastPass Token" merge field (from step 1) at the end of it.
Note: Eloqua can be slightly unpredictable with how it populates the merge field and we found that it consistently mandates there be an additional, auto-populated "elqTrackId" property on the URL. As a result, this is what the completed URL looks like on our screen:
I've also recorded a quick gif of the process:
Step 4: Include this URL in your Promotions
When you send an email out with the above link, the FastPass token will now be automatically generated, and anyone who clicks it will be able to go through the FastPass registration process.
Q: I noticed there are UTM/tracking parameters automatically included in the Event URL. Do I need those for FastPass and can I change them?
A: These parameters can either be changed or removed altogether- it does not impact FastPass. Feel free to also include other tracking parameters like Eloqua tokens.
Q: Does the FastPass token need to be added to the end of the URL?
A: It does not. As long as it's properly formatted as a query parameter, you can add it to any part of the query string.
Q: Can I shorten the link in bit.ly (or another site)?
A: I would not recommend it, as it may cause the dynamic portion (the token) to not get generated correctly.